IKEA U.S. and Best Buy are launching a new shop-in-shop pilot this fall that will bring IKEA’s home furnishings and planning services into 10 Best Buy locations across Florida and Texas.
The partnership marks the first time IKEA’s products and services will be accessible through another U.S. retailer. Each Best Buy location will host a 1,000-square-foot IKEA-branded space focused on kitchen and laundry room layouts. The displays will integrate IKEA’s furniture and storage systems with major appliances from Best Buy.
The two companies say the pilot is intended to provide a more cohesive and convenient shopping experience for customers planning home improvement projects. IKEA co-workers will be available to assist with layout and product planning, while Best Buy employees will offer support on appliances and technology.
“This partnership between IKEA and Best Buy is about making great design and functionality more accessible for the many,” said Rob Olson, chief operating officer for IKEA U.S.
Patrick McGinnis, chief merchandising officer for Best Buy, added that the collaboration is aimed at showing “what’s truly possible” in blending home design with technology.
IKEA, Best Buy Collab Rolls Out to Florida, Texas Locations
The pilot will roll out later in 10 cities this year at the following Best Buy stores:
- Florida: Boynton Beach, Daytona Beach, Lakeland, Melbourne, and Waterford Lakes.
- Texas: Alamo Ranch, Hulen, Humble, Mesquite, and South Austin.
Two of the stores — Lakeland, Florida, and Alamo Ranch, Texas — will also serve as pickup locations for IKEA.com orders. Customers in those markets will be able to collect most IKEA U.S. products free of charge at the Best Buy store, whether purchased online or through the in-store experience.
The pilot comes as both companies look to expand their reach and meet customer needs in a more integrated way. It also reflects a broader trend in retail toward cross-brand partnerships and shared retail spaces that combine convenience with category expertise.
No additional markets have been announced, and both retailers say the pilot will help inform future decisions.
