LinkedIn Predictive Audiences Push B2B AdTech Into AI-First Era
LinkedIn Predictive Audiences Push B2B AdTech Into AI-First Era B2B advertising is entering a new phase where audience intelligence is becoming as…
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Topsort Lets E-Commerce Run Ads That Actually Respect Privacy (No Creep Factor)
[ad_1] Two years in, Topsort’s founders have discovered what truly works in retail media. Regina Ye and Francisco Larrain built their startup…
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More revenue & diversified demand
[ad_1] For publishers, the past decade has been a constant negotiation between control, transparency, and revenue. As identifiers fade and walled gardens…
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Data-shy, but ready to buy? How shopping apps can earn user trust
[ad_1] Good news for publishers of mobile shopping apps: you’re much more likely to get your users’ data than other types of…
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Lessons for advertisers from 2025’s college basketball tournaments
[ad_1] This year’s college basketball tournaments are poised to captivate audiences like never before — a testament to sports’ power to unite…
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Hard Truths For Retail Media At The IAB Connected Commerce Summit
[ad_1] The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to…
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Reaching For More Reach | AdExchanger
[ad_1] Diverse-owned media companies often address subsets of the US population. By definition, they’re the opposite of reach plays. But advertisers still…
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First-Party Data: Everything You Should Know In 2025 And Beyond
[ad_1] Data Privacy Issue Data collected from numerous side sources had been productively used by all publishers and advertising companies until the…
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Innovid Expands Integration with LinkedIn to Support CTV Ads
[ad_1] Enhancing Innovid’s Social Ads Manager to Help Marketers Reach Professional Audiences on CTV—Within the Same Platform They Use for Social NEW…
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When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method
[ad_1] Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music…
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