Adtech
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Top 6 Programmatic Advertising Trends 2026
Programmatic advertising is an adtech (advertising technology) element. Programmatic advertising is a method for marketers…
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YouTube introduces an interactive product feed for shoppable TV ads
YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady…
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How LLM intent data helps advertisers get ahead
Knowing what a consumer wants (and when) is the difference between a relevant ad and…
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Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth
The lines between streaming and traditional TV ad tech and viewing habits are only getting…
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Vaudit Raises $7.3 Million from Adtech Veterans to Launch AI-powered Auditing Platform for Digital Ad Spend
All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief…
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DoubleVerify’s 2025 Global Insights Report Uncovers North America’s Shifting Digital Ad Landscape
From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals…
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Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea’s High-Growth Programmatic Market
KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media…
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6sense Expands Executive Team to Scale Innovation and Advance Leadership in AI-Powered Revenue Marketing
SAN FRANCISCO — 6sense®, the first AI-powered revenue marketing platform, today announced three strategic executive…
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Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth
Business has grown by 385% since entering the EU market one year ago Overwolf Ads,…
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Vecima to Highlight Efficient, AI-powered Video Streaming and Innovative Monetization Solutions at IBC 2025
Demonstrations to include KeyFrame™, MediaScale Open CDN™, and MediaScale™ Ad Monetization with Dynamic Content Vecima…
