YouTube viewers will start seeing ads after ‘peak’ moments in videos
[ad_1] Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets…
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Scaling mobile performance in 2026
[ad_1] 2025 marked a transition in mobile performance marketing, not because the industry resolved its structural challenges, but because teams adapted to…
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eClerx Marks 25 Years of Innovation, Growth, and Client Impact
[ad_1] eClerx Services Ltd. (NSE: ECLERX), a global leader in productized services and operations celebrates its 25th anniversary this year, marking its…
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Top 6 Programmatic Advertising Trends 2026
[ad_1] Programmatic advertising is an adtech (advertising technology) element. Programmatic advertising is a method for marketers to use technology to automate procedures…
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YouTube introduces an interactive product feed for shoppable TV ads
YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers…
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How LLM intent data helps advertisers get ahead
[ad_1] Knowing what a consumer wants (and when) is the difference between a relevant ad and a wasted impression. But consumer intent…
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Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth
[ad_1] The lines between streaming and traditional TV ad tech and viewing habits are only getting blurrier. DatafuelX, a predictive analytics startup…
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Vaudit Raises $7.3 Million from Adtech Veterans to Launch AI-powered Auditing Platform for Digital Ad Spend
[ad_1] All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief Operating Officer SAN FRANCISCO — Vaudit,…
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DoubleVerify’s 2025 Global Insights Report Uncovers North America’s Shifting Digital Ad Landscape
[ad_1] From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality and…
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Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea’s High-Growth Programmatic Market
[ad_1] KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel…
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