Adtech
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Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV
First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention…
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Censuswide Research Finds UK CMOs in Balancing Act with Consumers on Use of AI and Brand Activism
    89% of CMOs are using Generative AI and 78% are leveraging traditional…
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AdGreetz and DAIVID Partnership Brings AI-Generated, AI-Optimized Ad Campaigns to SMBs Worldwide
Global deal sees small and medium-sized businesses gain access to personalized GenAI ads and tools…
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PurpleLab Expands the Healthcare Advertising Ecosystem with Consecutive Strategic Partnerships
The healthcare analytics company partnered with Experian, DeepIntent, InsightsRx, and Comscore to deliver scale, precision,…
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Readpeak Turbo Charges Leadership Team with Top Talent from Pinterest, Hearst, and The Trade Desk as It Accelerates European Expansion
Native adtech scale-up makes a trio of senior appointments across the UK and France Readpeak,…
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Sevio Releases 2025 Programmatic Monetization Performance Report for Financial Audience Publishers
Sevio, a programmatic advertising infrastructure provider for financial audiences and blockchain publishers, has officially released…
