Global deal sees small and medium-sized businesses gain access to personalized GenAI ads and tools to test their effectiveness before launch
LONDON, UK; LOS ANGELES, CALIFORNIA – Small and medium-sized businesses (SMBs) can now create personalized AI-generated ad campaigns and optimize them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, the industry-leading ad-tech/martech personalization platform, and creative data provider DAIVID.
The collaboration utilizes AdGreetz’s video generator, BizGreetz AI®, which empowers SMBs to produce compelling ads in minutes (in 31 languages with AI-activated voice editing). The global deal makes DAIVID an official creative testing partner for AdGreetz, giving users of the leading personalization platform access to a powerful suite of AI-driven content generation and testing tools.
As part of the partnership, DAIVID’s AI models – trained using a unique combination of facial coding, eye tracking, survey data, and advanced computer vision and listening APIs – will be integrated into AdGreetz’s creative-generation platform, enabling advertisers to understand the emotional and business impact of their social video or display ads within seconds.
The creative data provider’s advanced testing solution measures ads’ effectiveness by predicting second-by-second attention, emotional impact, brand recall and likelihood of consumer action, helping advertisers minimize waste, drive positive engagement and finally deliver on GenAI’s promise of speed and scale.
Users can also measure the effectiveness of their campaigns against industry benchmarks to see how they compare.
Eric Frankel, CEO and co-founder of AdGreetz, said: “For too long, SMBs have been locked out of the personalization and optimization used by the world’s biggest brands. Our partnership with DAIVID changes that – combining AdGreetz’s personalized creative tools with DAIVID’s creative testing to give SMBs ads that aren’t just personalized, but proven to perform. Together, we’re unlocking GenAI-powered advertising so businesses everywhere can grow faster, smarter, and with more confidence.”
Ian Forrester, CEO and founder of DAIVID, said: “One of the biggest barriers to adopting GenAI creative has been uncertainty around its effectiveness. This partnership removes that doubt. By combining AdGreetz’s ability to generate personalized campaigns at scale with DAIVID’s ability to predict emotional and business impact, we’re giving SMBs clear, data-driven answers on whether their ads will perform and what they can do to improve them before they spend anything on media.”
Built using tens of millions of human responses to advertising, DAIVID’s AI models predict the emotions an ad will evoke and its potential impact on key brand and business metrics – allowing advertisers to measure campaign effectiveness at scale.
Ads that scored highly with DAIVID’s technology delivered a 36% increase in attention, a 41% boost in brand recall, and a 32% uplift in purchase intent compared to lower-scoring creatives.
Tom Saunter, Global Head of New Solutions at WPP, added: “We’ve proven that DAIVID’s emotional data can be a strong predictor of actual media performance. This is a powerful unlock that will enable the next level of understanding in what drives creative effectiveness at scale.”
For more information about how SMBs can access these tools, click here.
About DAIVID
DAIVID is a global AI company powering the ad ecosystem with #CreativeData – the untapped signal of ad effectiveness – at unprecedented scale and depth. Its human-trained, AI-powered technology analyzes video and image content to predict creative attention, 39 emotions and impact on brand metrics, giving ad platforms and marketers access to fast, actionable insights to dramatically improve performance and strategy. With simple API integrations, DAIVID’s Creative Data Feed supercharges ad performance and media strategy across the ad tech ecosystem. Ad tech providers integrate the data feed to enhance the performance and functionality of their platforms, while brand marketers and agencies use DAIVID to measure, benchmark and optimize the impact of their marketing. Partners include ad platforms such as Kinetiq, CreativeX and Mass Analytics, as well as global brands and agencies including Nike, Snapchat, and WPP. Visit david.co.
About AdGreetz
AdGreetz empowers brands, agencies and ad platforms to easily build stronger relationships with customers and increase engagement and activation by producing and deploying personalized, data-driven, relevant, video and display ads and messages (versus a generic, much less-activating version) on 22 channels, optimized by AI/machine learning in real time. Its best-in-class video generator, BizGreetz AI®, empowers anyone to produce compelling ads in minutes (in 31 languages with AI-activated voice editing). AdGreetz is headquartered in Los Angeles with offices in New York, Philadelphia, London, Paris, Bangalore, Sydney and Kuwait City. Visit adgreetz.com or bizgreetz.com.
