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Headlines That Work for Humans and AI
Rewrite this article in a unique, engaging style while keeping all key facts. Use HTML formatting: AI headline optimization is no longer a nice-to-have for…
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YouTube viewers will start seeing ads after ‘peak’ moments in videos
Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an…
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Scaling mobile performance in 2026
2025 marked a transition in mobile performance marketing, not because the industry resolved its structural challenges, but because teams adapted to them. After years of…
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eClerx Marks 25 Years of Innovation, Growth, and Client Impact
eClerx Services Ltd. (NSE: ECLERX), a global leader in productized services and operations celebrates its 25th anniversary this year, marking its journey from a single-client…
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Top 6 Programmatic Advertising Trends 2026
Programmatic advertising is an adtech (advertising technology) element. Programmatic advertising is a method for marketers to use technology to automate procedures such as bidding, requesting,…
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Vinted reports 47% growth in GMV
Consumers sold goods worth 10.8 billion euros on second-hand marketplace Vinted in 2025. That is an increase of almost 50 percent, compared to 2024. The…
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SEO to Grow Alongside AI Search, Marketing Leaders Say
Marketing leaders expect SEO and AI search to grow side by side, at least in the short term, according to new research from mobile analytics…
Top Stories
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Can AI Build a Website? What Actually Matters for Real Growth
AI can spin up a full site in an afternoon. That’s genuinely impressive. Yet brands that are actually winning right now understand something most people skip entirely. Having a site built by AI isn’t… More
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Vaudit Raises $7.3 Million from Adtech Veterans to Launch AI-powered Auditing Platform for Digital Ad Spend
All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief Operating Officer SAN…
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DoubleVerify’s 2025 Global Insights Report Uncovers North America’s Shifting Digital Ad Landscape
From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping…
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Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea’s High-Growth Programmatic Market
KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK &…
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6sense Expands Executive Team to Scale Innovation and Advance Leadership in AI-Powered Revenue Marketing
SAN FRANCISCO — 6sense®, the first AI-powered revenue marketing platform, today announced three strategic executive appointments: Tim O’Neil as…
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Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth
Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform…
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Vecima to Highlight Efficient, AI-powered Video Streaming and Innovative Monetization Solutions at IBC 2025
Demonstrations to include KeyFrame™, MediaScale Open CDN™, and MediaScale™ Ad Monetization with Dynamic Content Vecima will exhibit at…
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Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV
First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance…
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Censuswide Research Finds UK CMOs in Balancing Act with Consumers on Use of AI and Brand Activism
89% of CMOs are using Generative AI and 78% are leveraging traditional AI. However, consumer…
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AI Creative Tools in Google Ads
Artificial intelligence powers Google Ads. With the right data and prompts, AI helps advertisers get more from their…
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Digital Goods Could Now Face Tariffs
For nearly three decades, the nations of the World Trade Organization have protected software and digital downloads from…