Firehouse Subs Brings on Carolina Berti as CMO for U.S. and Canada
[ad_1] Firehouse Subs has appointed Carolina Berti as Chief Marketing Officer for its U.S. and Canadian operations. She will oversee brand marketing,…
Read More →Author: Roger Monika
Sr B2B Growth Manger
YouTube introduces an interactive product feed for shoppable TV ads
YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers…
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How LLM intent data helps advertisers get ahead
[ad_1] Knowing what a consumer wants (and when) is the difference between a relevant ad and a wasted impression. But consumer intent…
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Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth
[ad_1] The lines between streaming and traditional TV ad tech and viewing habits are only getting blurrier. DatafuelX, a predictive analytics startup…
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Vaudit Raises $7.3 Million from Adtech Veterans to Launch AI-powered Auditing Platform for Digital Ad Spend
[ad_1] All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief Operating Officer SAN FRANCISCO — Vaudit,…
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DoubleVerify’s 2025 Global Insights Report Uncovers North America’s Shifting Digital Ad Landscape
[ad_1] From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality and…
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Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea’s High-Growth Programmatic Market
[ad_1] KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel…
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6sense Expands Executive Team to Scale Innovation and Advance Leadership in AI-Powered Revenue Marketing
[ad_1] SAN FRANCISCO — 6sense®, the first AI-powered revenue marketing platform, today announced three strategic executive appointments: Tim O’Neil as Chief Sales Officer, Amir…
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Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth
[ad_1] Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform empowering brands and…
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Vecima to Highlight Efficient, AI-powered Video Streaming and Innovative Monetization Solutions at IBC 2025
[ad_1] Demonstrations to include KeyFrame™, MediaScale Open CDN™, and MediaScale™ Ad Monetization with Dynamic Content Vecima will exhibit at IBC, September 12-15,…
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