Adtech
View All →LinkedIn Predictive Audiences Push B2B AdTech Into AI-First Era
LinkedIn Predictive Audiences Push B2B AdTech Into AI-First Era B2B advertising is entering a new phase where audience intelligence is becoming as…
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Topsort Lets E-Commerce Run Ads That Actually Respect Privacy (No Creep Factor)
[ad_1] Two years in, Topsort’s founders have discovered what truly works in retail media. Regina Ye and Francisco Larrain built their startup…
Read More →More revenue & diversified demand
[ad_1] For publishers, the past decade has been a constant negotiation between control, transparency, and revenue. As identifiers fade and walled gardens…
Read More →Retail
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OpenAI and Amazon Just Became the Power Couple of Agentic Commerce
[ad_1] The big breakup — enter the new power partnership The Shopify-OpenAI partnership that grabbed headlines in late 2025 appears finished. In…
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Amazon Opens Its Supply Chain Empire to All — But Is It a Fit for Your Business?
[ad_1] Amazon’s AWS Playbook, Now Driving Its Supply Chain Takeover By 2025, Amazon quietly crossed a threshold that would have sounded unthinkable…
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Consumers Don’t Blame the Brand—They Blame the Answer Engine
[ad_1] We asked consumers across the US, UK, and Canada a simple question. When something goes wrong during a commerce task handled…
Read More →Digital Marketing
View All →B2B Marketing Metrics CEOs Demand: Pipeline, CAC & Revenue
B2B Marketing Metrics That Matter to CEOs: How to Translate Your Dashboard into Boardroom Language Ask ten CMOs what metrics they report…
Read More →MarTech Trends 2026: 5 Enterprise Marketing Trends Shaping the Future
Top MarTech Trends That Will Shape Enterprise Marketing in 2026 Enterprise marketing is entering a period of significant transformation. After years of…
Read More →How to Get More Therapy Clients (Without Feeling Salesy)
How to Get More Therapy Clients: 7 Ethical Marketing Strategies Building a successful therapy practice requires more than clinical expertise. Many therapists…
Read More →Latest Articles
Vaudit Raises $7.3 Million from Adtech Veterans to Launch AI-powered Auditing Platform for Digital Ad Spend
[ad_1] All Previous Investors Participated in Oversubscribed Round, New Investors Added, Vaudit Names Piotr Korzeniowski Chief Operating Officer SAN FRANCISCO — Vaudit,…
DoubleVerify’s 2025 Global Insights Report Uncovers North America’s Shifting Digital Ad Landscape
[ad_1] From rising bot fraud to the growing impact of attention metrics, DV’s latest report reveals key trends shaping media quality and…
Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea’s High-Growth Programmatic Market
[ad_1] KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel…
6sense Expands Executive Team to Scale Innovation and Advance Leadership in AI-Powered Revenue Marketing
[ad_1] SAN FRANCISCO — 6sense®, the first AI-powered revenue marketing platform, today announced three strategic executive appointments: Tim O’Neil as Chief Sales Officer, Amir…
Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth
[ad_1] Business has grown by 385% since entering the EU market one year ago Overwolf Ads, a world-leading platform empowering brands and…
Vecima to Highlight Efficient, AI-powered Video Streaming and Innovative Monetization Solutions at IBC 2025
[ad_1] Demonstrations to include KeyFrame™, MediaScale Open CDN™, and MediaScale™ Ad Monetization with Dynamic Content Vecima will exhibit at IBC, September 12-15,…
Wurl and TVision Unveil New Report Linking Emotion Alignment to Higher Ad Attention on Streaming TV
[ad_1] First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO ALTO, Calif.…
Censuswide Research Finds UK CMOs in Balancing Act with Consumers on Use of AI and Brand Activism
[ad_1] 89% of CMOs are using Generative AI and 78% are leveraging traditional AI. However, consumer comfort with GenAI…
AI Creative Tools in Google Ads
[ad_1] Artificial intelligence powers Google Ads. With the right data and prompts, AI helps advertisers get more from their accounts, from improving…
Digital Goods Could Now Face Tariffs
[ad_1] For nearly three decades, the nations of the World Trade Organization have protected software and digital downloads from duties and tariffs.…
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British Businesses Battle Uncertainty in International Trade
British Businesses Battle the Certainty of Uncertainty in International Trade: A B2B Marketing Survival Guide Summary For UK B2B companies, international trade…
Read More →The Workforce Rewrite: How AI Is Reshaping the Future of Financial Crime Compliance Work
[ad_1] Financial crime compliance (FCC) is in the middle of a generational shift — one unlike anything the industry has experienced since…
Read More →FinCEN’s New AML/CFT Program Rules Underscore Financial Institutions’ Need to Use AI
[ad_1] On April 7th, the U.S. Department of the Treasury’s Financial Crimes Enforcement Network (FinCEN) issued a Notice of Proposed Rulemaking (NPRM)…
Read More →More revenue & diversified demand
[ad_1] For publishers, the past decade has been a constant negotiation between control, transparency, and revenue. As identifiers fade and walled gardens…
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Can AI Build a Website? What Actually Matters for Real Growth
[ad_1] AI can spin up a full site in an afternoon. That’s genuinely impressive. Yet brands that are actually winning right now…
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Google Ads AI Max: The Next Generation of Search Campaigns (And the HIDDEN Threats)
[ad_1] Digital marketing waits for nobody. If your Google Ads strategy still looks identical to last year’s playbook, you’re likely leaving money…
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EcomFuel Founder on 2026 Industry Trends
[ad_1] For years EcomFuel has surveyed its community of ecommerce merchants about their growth, margins, tactics, and more. The company released this…
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Target’s Tech Chief Has a Central Role in the Retailer’s Turnaround Plan
Prat Vemana, Target’s chief information and product officer, says improved technology is a throughline in the retailer’s recovery plan after several years…
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